BRAND PROMISE
O U R V I S I O N
A world where women come together, freely defining and achieving success on their own terms — without apology, limitation, or outdated stereotypes.
FIB INC. is more than a network — it’s a movement.
we promise to:
-
Bust the myths (the “fibs”) about women in business.
-
Replace them with real tools, real community, and real stories.
-
Loudly encourage/Inspire women to define what success looks like to them
-
Create spaces where women can connect, grow, and win unapologetically.
O U R M I S S I O N
To unite, empower, and equip women with the community, tools, and unapologetic truth they need to grow their businesses, break barriers, and build empires that reflect their own version of success.
Hi, I’m Whitney — mom to two sets of twins, lifelong dreamer, and entrepreneur of
12 years who’s made more mistakes (and comebacks) than I can count.
I started building brands because I wanted to create something that would outlive me — a legacy for my kids that showed them what’s possible when you lead with heart, grit, and purpose. Along the way, I’ve had businesses that failed, others that flourished, and countless moments when I wanted to quit altogether. But each lesson — the messy ones and the magical ones — shaped who I am today.
After a recent move, I thought I might finally retire… but I quickly realized I’m not done yet. Every brand I’ve built has been rooted in one thing: impact. And this next chapter, FIB Inc., is the one that means the most.
FIB was born from my desire to connect with women who are ready to define success their way — not by someone else’s checklist or income goals, but by what truly brings them joy. Whether you’re just starting a side hustle, scaling your empire, or somewhere in between, this space is for you.
I’ve spent most of my career behind the scenes, but this time, I’m stepping out of my comfort zone to stand with the women who inspire me daily — the creatives, the founders, the small business owners, the dreamers.
Because success shouldn’t be lonely. It should feel like joy.
